The Week: Ladbrokes spot heralds the end of gambling ad ban on TV

Ladbrokes has become the first bookmaker to exploit the new laws allowing gambling advertising on TV, with a commercial featuring a cast of ex-footballers.

The 60-second ad broke on Tuesday, and stars Ian Wright, Ally McCoist, Lee Dixon and Chris Kamara as a group of builders having a fry-up in a cafe. The TV presenters Kirsty Gallacher and Jimmy Hill also appear in the commercial.

The £5 million campaign was created by M&C Saatchi and features the endline: "Everyone's got an opinion, what's yours worth?"

Ladbrokes is the first of what is expected to be a rush of gaming companies taking advantage of the 2005 Gambling Act, which came into force on 1 September.

In a last-minute review of the legislation in August, the culture secretary, James Purnell, and the gambling industry agreed new restrictions including a pre-watershed ban on gambling advertising, except during sporting events.

It is expected that the advertising will be closely monitored by the Government and pressure groups to assess its impact.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).