The Week: Loyal cowboys take centre stage in BMB's new Carling ad

Beattie McGuinness Bungay has created the third in its "you know who your mates are" campaign for Carling, featuring four cowboys rescuing their friend.

The 60-second ad, which breaks on Friday, is shot in Spain at the same location as the classic Sergio Leone film The Good, the Bad and the Ugly.

It opens with four cowboys receiving an urgent telegram. Dropping everything, they ride through the village on horseback to rescue their friend. Arriving at a house where a tea party is taking place, they float an unlikely excuse to relieve the guest before all five ride into the sunset together. The ad was created by BMB's Gav McGrath and Pat Burns, and directed by Fredrik Bond through Sonny Pictures.

Trevor Beattie, a founding partner of BMB, said: "The new commercial depicts a situation we've all found ourselves in: gazing out of the window in the hope your mates will rescue you from Planet Dull."

To view the ad, go to www.brandrepublic.com/campaign/carling.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).