The Week: M&C Saatchi scoops £75m DoH anti-obesity account

M&C Saatchi has triumphed in the race to secure the advertising account for the Department of Health's £75 million anti-obesity drive following a four-way pitch.

The agency beat Abbott Mead Vickers BBDO, VCCP and Wieden & Kennedy in a contest managed by COI.

The decision follows last week's news (Campaign, 16 May) that Manning Gottlieb OMD has been appointed to handle communications planning on the account following a pitch against Carat, Mediaedge:cia and Naked Communications. A result on the pitch for the direct marketing activity between Craik Jones Watson Mitchell Voelkel, Partners Andrews Aldridge, EHS Brann and Tullo Marshall Warren is expected later this week.

The DoH has set aside £75 million over the next three years to back the initiative to tackle obesity. It will involve the creation of a new social movement, similar to Make Poverty History, aimed at engaging people to the cause.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).