The agency beat Abbott Mead Vickers BBDO, VCCP and Wieden & Kennedy in a contest managed by COI.
The decision follows last week's news (Campaign, 16 May) that Manning Gottlieb OMD has been appointed to handle communications planning on the account following a pitch against Carat, Mediaedge:cia and Naked Communications. A result on the pitch for the direct marketing activity between Craik Jones Watson Mitchell Voelkel, Partners Andrews Aldridge, EHS Brann and Tullo Marshall Warren is expected later this week.
The DoH has set aside £75 million over the next three years to back the initiative to tackle obesity. It will involve the creation of a new social movement, similar to Make Poverty History, aimed at engaging people to the cause.