The Week: Media agencies welcome Standard's freesheet move

Media agencies have welcomed the decision by the London Evening Standard to become a freesheet.

Buyers said that the Standard's increased distribution of 600,000 copies would make it a more attractive proposition, given that its current circulation is 235,977. Alan Brydon, the head of press at MPG, said: "It might be hard for the Standard to make lots of profit from this but from an advertiser's point of view, it's an interesting step."

Alexander Lebedev, the Standard's owner and chairman, said that the 50p coverprice would be dropped from 12 February.

Since acquiring the Standard, Lebedev's management team, led by the managing director, Andy Mullins, and the editor, Geordie Greig, have invested in an expensive relaunch and ad campaign that includes several price promotions.

Questions now surround the future of Associated's evening freesheet, London Lite.

Perspective, page 12.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).