The Week: Media News - Amazon opts out of Phorm

Amazon, the online retailer, has become the first site to opt out of Phorm's behavioural targeting technology. The move will come as a blow to Phorm, which gives websites and service providers the chance to track customers' internet habits and target them with more relevant ads.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).