The Week: Media news - Aviva to sponsor ITV Drama

Aviva, the insurance group, has signed a deal to sponsor ITV Drama Premieres.

Idents, carrying the line "for life's little dreams", will air in July to build awareness of Aviva's life insurance, investment, retirement and healthcare products. The deal follows Aviva's high-profile name change campaign, featuring a range of celebrities, through Abbott Mead Vickers BBDO.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).