The Week: Media news - BB10 draws 4.8m viewers

Big Brother 10 launched last week with 4.8 million viewers, giving Channel 4 the biggest audience in the 9pm-10.35pm slot, according to unofficial overnight figures. The launch show ratings were down from last year's 5.4 million, and well short of the 6.2 million viewers that Big Brother 8 kicked off with in 2007.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).