The Week: Media News - Brands book Virgin 1 slot

Virgin 1's sales house, ids, has announced the station's first advertisers.

ZenithOptimedia clients L'Oreal, Lexus and British Airways will appear in the channel's first ad break when it launches on 1 October. In a separate deal, Vauxhall Tigra is to sponsor Virgin 1's America's Next Top Model series one and two.