The Week: Media news - C4 signs to 'bookable trails'

Channel 4 has signed up to Sky's "bookable trails" service, which allows viewers to set a reminder during a promotion for a Channel 4 programme by pressing the green button.

Once viewers press the green button, a prompt appears on screen to remind them to watch the programme, while Sky+ users are also given the option to record the show. Channel 4 is the first broadcaster other than Sky to offer this service.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).