The Week: Media news - Chelsea debuts kids' mag

Chelsea Football Club has launched a quarterly children's magazine called Bridge Kids, which will be delivered free to junior club members.

The magazine will also be sold on newsstands with the existing monthly title, Chelsea. John Brown Kids will produce the title and its website, which will include player profiles, football facts and a comic featuring the Chelsea mascot, Stamford the Lion. The club will also launch an online magazine and electronic match-day programme for international fans.