The Week: Media news - Google enrages Lastminute and Auto Trader are considering legal action against Google over its plans to allow companies to bid for the brand names of rivals in search results, according to Channel 4 News.

Ian McCaig, the chief executive of, told the programme that Google's proposals will cost it millions of pounds and could breach trademark law. He added that if the search giant goes ahead with its plans, Lastminute is prepared to launch legal action.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).