The Week: Media news - GSMA unveils mobile system

GSMA, which represents the worldwide mobile communications industry, will roll out a mobile media audience measurement system in the second half of 2009. The announcement follows the completion of a 12-month study into a possible measurement system, in collaboration with O2, Vodafone, Orange, T-Mobile and 3 in the UK.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).