The Week: Media news - Habitat blasted on Twitter

Habitat, the furniture retailer, has been blasted for misusing Twitter by promoting marketing messages with no relevance to the topics being discussed. The company's Twitter feed, HabitatUK, was sending out marketing messages about its special offers, using tags such as "Apple", "iPhone" and even an Iranian election tag "Mousavi".


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).