The Week: Media News - Hello! plans mobile service

Hello! magazine is to launch a mobile content service that will provide readers with celebrity news and photos, which will be sent to their mobile phones on a subscription or on a pay-as-you-go basis.

The service, which has been created by the mobile marketing agency Incentivated, will also include a mobile internet site, from which consumers will be able to download content.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).