The Week: Media News - ITV and C4 losing viewers

ITV and Channel 4 both saw a decline in year-on-year impacts in June, despite the Euro 2008 football championship and the return of Big Brother.

ITV's share of all adult impacts fell to 28 per cent in June, down from 31.9 per cent in May, and its ABC1s share of impacts dropped from 28.6 per cent in May to 25.5 per cent in June. Channel 4, meanwhile, saw its share of impacts for all adults fall 7.4 per cent and its share of ABC1 adults fall 12.4 per cent over the same period.

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