The Week: Media news - ITV reveals new strapline

ITV1 is launching a new strapline, "the brighter side", which will be used across all of its marketing from March.

The new strapline replaces "TV from the heart", which was axed in 2001 by Jim Hytner after he joined the broadcaster as its marketing director. The introduction of the strapline after seven years follows a drop in advertising, cuts in spend for commissioned shows, and redundancies at ITV1.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).