The Week: Media news - Keyword bids get go-ahead

Separately, Google is to allow keyword bidding on all terms typed into its search engine, meaning that brands could appear in the sponsored results of a search for a rival brand name.

The move, which is likely to be widely criticised by advertisers and agencies, brings the UK and Ireland into line with the US and Canada, where Google has been operating the policy since 2004.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).