The Week: Media news - League to overhaul rights

The Premier League is looking to overhaul the way it sells its overseas rights in an effort to further increase the appeal of English top-flight football in emerging markets such as China, Africa and India.

Richard Scudamore, the Premier League chief executive, has put forward the plans, in a bid designed to counter the threat of American sports and rival leagues. Previously, the league has tended to sell the rights to the highest bidder, but it is thought that it will look to make at least one package of live matches available to a free-to-air overseas broadcaster in order to expand its reach.


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).