The Week: Media News - Lego ties up with Disney TV

Lego Games has signed a deal to sponsor Disney's newly launched kids channel, Disney DX.

The toy brand will now get exposure through a series of on-air promotions. Its first two will be on-air competitions for the toy company's new games - Creationary and Lunar Command. The channel, which launched on 31 August, is aimed at boys aged between six and 14.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).