The Week: Media News - Longer ad breaks mooted

Ofcom is considering a plan to increase the amount of advertising terrestrial broadcasters can air by as much as two-thirds, enabling ITV, Channel 4 and five to earn millions in extra advertising revenues.

The media watchdog is considering an increase from the current seven minutes per hour to as much as 12 minutes. The change could see ITV1 cashing in by offering five additional minutes around primetime shows such as Coronation Street.