The Week: Media news - Male asks clients to spend

Jeremy Male, the chief executive of JCDecaux UK, Northern Europe and Australia, has called on advertisers to increase their adspend on outdoor to reflect the amount of time people spend out of home.

Speaking at last week's Outdoor Advertising Association conference, Male said that people spend 16 per cent of their time out of home and that this figure is growing. Also at the conference, the out-of-home research body Postar said that the new, expanded version of its measurement system will be able to track 20 per cent more travel than it does currently.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).