The Week: Media news - NatMags overhauls Prima

The National Magazine Company has redesigned its women's monthly magazine Prima in a bid to reverse its declining circulation.

The title will now be accompanied by a 16-page mini-magazine called Prima Extra plus news, puzzles, competitions, new beauty and health pages and a section called Life Etc offering advice for women on day-to-day living. The cover price will remain at £2.50.