The Week: Media news - Online negative chatter up

The amount of negative online chatter about brands is increasing due to the economic downturn, according to a new study by the Kaizo Advocacy Index.

Of the brands tested, Virgin Atlantic received the most positive feedback, while Orange, which scored well in summer 2008, fell dramatically thanks to a large amount of negative chatter about its customer service.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).