The Week: Media News - Paid-for search spend drops

New research has revealed the first ever decline in paid-for search marketing spend.

The study, by Efficient Frontier, revealed a 6 per cent year-on-year drop in spend for the first three months of 2009. The study marks a contrast to 2008 figures released by the Internet Advertising Bureau, which reported a 22.7 per cent growth in spend to more than £1.9 billion over the year.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).