The Week: Media News - Rise merges with Contented

The communications planning agency Rise has become part of a new group called Eden State, as part of a £10 million strategy by the investment group Ingenious Media Active Capital to integrate media planning and digital.

Rise will merge with the digital strategy agency Contented, which launched last month. The new group will be led by the Rise co-founder Simon Mathews, who will now look at acquiring and developing more digital creative and media agencies.