The Week: Media News - Sky cuts frequency of mags

BSkyB is to halve the frequency of two of its biggest subscriber publications from March, reducing the number of issues of its Sky Sports and Sky Movies magazines from 12 to six.

At the same time, BSkyB revealed it would increase the pagination of the two titles from between 40 and 44 pages to 60 pages and make other editorial changes to increase the titles' usability. The move follows December's decision to increase the frequency of the generalist title Skymag from the current ten to 12 issues a year. In November last year, BSkyB ended a three-year relationship with Haymarket Network by taking publication of Sky Sports in-house.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).