The Week: Media news - Sky to debut targeted ads

BSkyB is planning to launch targeted advertising around its service by 2011, the first time such a service will be available around linear TV in the UK.

The pay-TV company is developing what it terms targeted substitutional advertising, which will allow broadcasters to serve targeted ads to subscribers of Sky+, based on their demographic characteristics.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).