The Week: Media News - Sky unveils Picnic brand

Sky has revealed a new umbrella brand, Picnic, to allow customers to choose elements from its digital terrestrial television, telephone and broadband services. The brand will also include its new pay-TV service on Freeview, which will launch with Sky Sports, Sky Movies and Sky One, if it is given the go-ahead by Ofcom.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).