The Week: Media news - Thomas Cook signs to ITV

Thomas Cook has signed as the sponsor of ITV's new gameshow The Colour Of Money.

Fronted by Chris Tarrant, the show airs on Saturday evenings and features cash machines delivering winnings to contestants. Thomas Cook will use the sponsorship to promote its foreign exchange offering. The deal was negotiated by Arena BLM, Thomas Cook's media agency.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).