The Week: Media News - Twix to sponsor Suggs' show

Virgin Radio has signed Twix as the sponsor of its Afternoon Tea with Suggs show.

The Mars-owned chocolate brand will use the strapline "happy together" to position it as an ideal accompaniment to a cup of tea, and will run a range of trails and editorial spotlights, as well as online activity across the station's website (virginradio.co.uk).