The Week: Media News - Typhoo links up with Corrie

The tea brand Typhoo has signed as a promotional partner to ITV's Coronation Street in its 50th anniversary year.

The TV show has created a tie-up with brands including the furniture retailer Harveys and the bread band Warburtons that allows them to use a "Coronation Street's 50th Anniversary 'Best of British Brands'" identity on marketing.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).