The Week: Media news - UK online adspend grows

UK online advertising spend grew by 38 per cent in 2007 to hit £2.8 billion, and is set to overtake the £3.4 billion TV market next year, according to figures from the Internet Advertising Bureau and PricewaterhouseCoopers.

The popularity of social networking websites, cheap laptops, wireless connectivity and TV-on-demand were cited as key drivers behind the growth. Internet advertising now makes up a 15.3 per cent share of the total adspend market. Online display advertising increased by 31 per cent during the year, but search continued to dominate, growing by 39 per cent to £1.6 billion, a 57.6 per cent share of the total online market.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).