The Week: Media news - WPP splits 24/7 Real Media

WPP has divided 24/7 Real Media, the company it bought a year ago, into two, and moved the search function into Group M. The division will be headed by Ed Stevenson, the managing director of 24/7, who becomes Group M's search operations director. 24/7 Real Media will continue to run its ad network and targeting technology.

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