The Week: Media Reviews - IAG calls media review

Insurance Australia Group, the owner of the Hastings Direct motor insurance brand, is reviewing its £8 million media planning and buying business.

The review, which is being run through the AAR, kicked-off late last week with initial approaches to agencies. Hastings is also expected to approach direct and integrated agencies about working across its business. Insurance Australia Group operates several UK businesses, including Equity Red Star, the UK's fifth-largest motor insurer, and Open & Direct Insurance.

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