MediaCom North has picked up the £18 million media planning and buying account for HomeForm Group, the owner of Moben Kitchens, Dolphin Bathrooms and Sharps Bedrooms. The Manchester-based agency was handed the business after a three-way pitch against Carat and Walker Media. The incumbent was Brilliant Media.
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What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).