The Week: Media Reviews - Vizeum picks up Ikea work

The Aegis-owned Vizeum has won Ikea's £10 million media planning and buying account after a final shoot-out against the WPP-owned MediaCom, the incumbent on the home furnishing company's account for the past ten years. ZenithOptimedia, Carat and OMD were all knocked out of the running at an earlier stage.


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