The Week: Media Reviews - Weight Watchers in review

Weight Watchers is reviewing its £10 million UK media planning and buying account, which has been with Carat for ten years.

Carat will defend the account, and will compete against agencies including Mediaedge:cia, the incumbent on the Weight Watchers European business. Johan Denekamp, Weight Watchers' external media consultant and the chief executive of the consultancy 4C Associates, and Lindsay Reisser-Weston, Weight Watchers' UK marketing director, are handling the review.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).