Rob Farmer, a former partner at CHI & Partners, has joined Freeview in the newly created role of director of marketing communications. Farmer will lead the digital TV service's integrated marketing and aim to drive sales of Freeview Playback. The company has also promoted Liz Reynolds to director of strategy and new product development.
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What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).