The Week: People News - IPA's Pringle co-writes book

Hamish Pringle, the director-general of the IPA, and Peter Field, a marketing consultant, have co-written a book called Brand Immortality: How Brands Can Live Long And Prosper.

Using IPA Effectiveness Awards case studies as their basis, the book seeks to challenge accepted theories of marketing, claiming that many work against brand immortality rather than for it.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).