Jill McDonald, McDonald's senior vice-president and chief marketing officer for the UK and Northern Europe, has won the Marketer of the Year prize at the Marketing Society Awards for Excellence. The Grand Prix went to ICI Paints' Dulux for its "we know the colours that go" campaign.
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What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).