The Week: People News - Sorrell warning for adland

Sir Martin Sorrell, the chief executive of WPP, has played down claims that marketers are ready to invest more in their brands, despite the improving mood within the industry. In interviews with the Financial Times and The Wall Street Journal, Sorrell warned that people are fastening on to positive figures far too quickly simply because they are too eager to find signs of improvements.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).