The Week: People News - Sorrell warning for adland

Sir Martin Sorrell, the chief executive of WPP, has played down claims that marketers are ready to invest more in their brands, despite the improving mood within the industry. In interviews with the Financial Times and The Wall Street Journal, Sorrell warned that people are fastening on to positive figures far too quickly simply because they are too eager to find signs of improvements.


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1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).