The Week: People News - US polls boost media spend

Sir Martin Sorrell, the chief executive of the WPP Group, has estimated that the US presidential primaries have stimulated media spend by up to $6 billion.

Speaking on BBC Radio 4's Today programme, Sorrell said the drawn-out battle between Hillary Clinton and Barack Obama to become the Democrats' presidential candidate had boosted media spend more than expected.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).