"This will be accepted by people who are staunchly Conservative but rejected by people who aren't. It's not bad, it's not wrong; it's just ineffective and invisible." - Dave Trott is not a fan of the Tories' £500,000 poster campaign featuring a smooth-looking David Cameron.
"We want to give people another forum for voicing their innermost grievances and create a brand which truly democratises debate." - Garry Lace defends Beta's campaign to promote the outdoor advertising industry with creative using lines such as 'career women make bad mothers'