The Week: Simon Waterfall parts company with digital agency Poke

Simon Waterfall, a co-founder and creative director of Poke, is leaving the digital agency.

Waterfall will wind down his day-to-day responsibilities as a creative director on specific accounts over the coming months. He plans to take some time off before working out his plans.

The Poke co-founders Iain Tait and Nicolas Roope will now work as joint creative directors across the agency's portfolio of clients.

Waterfall said: "Poke will always be an amazing place to challenge yourself. It's a company that, at its heart, has an internal desire to 'make it better', think in new ways and push every brief and expectation."

He added: "Now is the time for me personally to challenge myself again, use some of my different skills from the range of creative disciplines and make myself sweat a bit. I don't know what or where, but I know I have the energy to carry on Poke's attitude to different arenas."


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).