The Week: Sky stake in ITV criticised by Competition Commission

Analysts suggest that BSkyB is likely to be forced to reduce its stake in ITV to below ten per cent after the Competition Commission found its shareholding was against the public interest.

The provisional ruling by the commission said that BSkyB's 17.9 per cent stake could breach competition laws by giving it the ability to "influence ITV's key strategic decisions". The ruling did not find cause for concern in relation to advertising or news provision. The commission will consult further on remedies, including a possible forced sale, before making its final report to John Hutton, Secretary of State for the Department of Business, Enterprise and Regulatory Reform.

The acquisition of the £940 million stake in 2006 was widely seen as an attempt by BSkyB to prevent a merger between Virgin Media and ITV. This ruling could open the way for a renewed attempt, although a Virgin Media source said it was no longer interested in a bid for ITV.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).