Weetabix appoints BBH to £12m advertising

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BBH wins Weetabix
BBH wins Weetabix

Weetabix has awarded its £12 million advertising account to Bartle Bogle Hegarty.

The agency won the business after a final shoot-out with Rainey Kelly Campbell Roalfe Y&R and incumbent WCRS & Co.

Saatchi & Saatchi was knocked out of the running at an earlier stage.

The appointment of BBH is the result of a statutory review which kicked off at the end of last year, handled by Oystercatchers.

WCRS first won the business in 2006 from DDB London.


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