Bartle Bogle Hegarty has created a spot for the Weetabix variant Chocolate Spoonsize, which aired during The X Factor on Saturday.
The ad features the nine-year-old Arizona Snow performing a high-energy street-dance routine in her bedroom. As she dances, a chorus of breakdancing teddy bears join in. The music is A New World by Mord Fustang and the endline is: "Fuel for fun."
The activity also includes a series of Nickolodeon sponsorship spots, social media, YouTube and an online campaign on Disney and Stardoll.
The ad was created by Dominic Goldman and David Kolbusz. It was directed by Daniels through Pretty Bird. Post-production was by Cale Pugh and Absolute.