AgencyEuro RSCG London
ExposureUnited Kingdom and Europe
Weight Watchers' "start your story" campaign investigates the premise that self-image influences relationships with friends and family.
This ad, by Euro RSCG, is the second instalment of the campaign and features the true weight-loss story of Emma, an airline stewardess and mum of two.
The identity of the Weight Watchers member is not revealed, instead the viewer gets an insight into how her succesful weight loss through Weight Watchers affected the people closest to her.