Nick Welch, executive creative director of Ammirati Puris Lintas,
has been made redundant following the agency’s loss of the pounds 40
million Rover Cars account.
Welch, who has worked at the agency for four years, was one of 29 people
made redundant last Friday. Peter Harold, APL’s head of art, is also
understood to have lost his job.
Welch took the creative helm at the beginning of 1997, when the chairman
and executive creative director, Andrew Cracknell, ceded creative
responsibility to him.
Cracknell left the company a year ago when the network’s new chief
creative officer, Steve Rabosky, came in from the US to overhaul the UK
creative department and improve the agency’s creative standing.
Welch joined APL in 1995 with his partner of 14 years, Billy
But Mawhinney quit APL in early 1997 to be creative director at Ogilvy &
Mather. He later moved to Euro RSCG Wnek Gosper and then joined Faulds
Advertising as creative director earlier this year. Before joining APL,
the pair were creative directors at CDP for a year, working at J. Walter
Thompson before that.
It is thought that Steve Cooper, who was hired from Lowe Howard-Spink in
April to run the Rover account, has held on to his job.
William Eccleshare, chairman of APL, said the number of redundancies had
been limited because for the past three months the agency has not been
replacing departing staff in anticipation of the Rover loss.
The Rover business accounted for 30 per cent of APL’s billings of pounds
139 million. The size of the loss is likely to mean APL will drop from
the 17th-biggest to 20th-biggest agency in the UK ranked by billings. The
agency employed 186 people before the redundancies.